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Scaffold DataX

DataX forMarketing & Recruitment.

Unify campaign data. Optimize outreach. Drive applicant growth.

What it is

Every channel, one ROI picture.

Scaffold DataX for Marketing & Recruitment is an automated data integration and warehousing solution that helps institutions measure marketing performance, track prospect engagement, and drive more effective recruitment campaigns.

By connecting data from CRM, SIS, and marketing automation platforms, institutions gain a centralized, real-time view of campaign ROI and applicant behavior.

Marketing and recruitment analytics illustration
Fig. 01 — Marketing & Recruitment

What you get

From spend to enrollment.

Scaffold DataX aggregates and normalizes data from multiple marketing and recruitment systems — giving enrollment marketers the insights they need to refine strategy, personalize outreach, and convert more prospects into applicants.

  1. Channel Performance

    Campaign Performance Dashboards

    Track open rates, click-throughs, form fills, and conversions across all marketing channels in one place.

  2. Personalization

    Audience Segmentation & Personalization

    Use demographic, behavioral, and academic interest data to tailor campaigns that resonate with specific audiences.

  3. Journey Mapping

    Prospect Journey Mapping

    Visualize how prospective students move through the funnel — from first touchpoint to application — and where drop-off occurs.

  4. Attribution

    Real-Time ROI & Attribution

    Measure which campaigns, sources, and messages drive the most applications and enrollment, and adjust spend accordingly.

Get started

Ready to take control of your data?

See how the Scaffold Platform unifies, migrates, and archives your institution’s data — in a demo tailored to your systems.

  • SOC 2 Type II
  • ISO 27001
  • FERPA Aligned